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    A couple of months ago, we began to roll out a new multimedia feature. The new feature lets writers use multimedia elements likes GIFs, images, and videos in stories to create graphic novels, travel diaries, fashion blogs, and more. They can also insert media into existing stories to create a more immersive entertainment experience for […]

    wattpadhqSony PPZ - inline media exampleDC Vertigo - Lucifer B&W Comic storyDave Elliot - The Weirding Willow StoryGrace Helbig - inline media example (1)wattpadhqSony PPZ - inline media exampleDC Vertigo - Lucifer B&W Comic storyDave Elliot - The Weirding Willow StoryGrace Helbig - inline media example (1)

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    Every month, people spend 13 billion minutes on Wattpad and romance is one of our most popular categories. This got us wondering: What kind of stories peak around Valentine’s Day? Are there topics or people that spike on this day of love?   This year on Valentine’s Day, people spent 64 million minutes reading romance […]

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    At Social Media Week New York, Wattpad Head of Global Brand Partnerships, Suzanne Spence, will moderate a panel called Your Brand, Their Story: Exploring The Shift In Content Creation and Consumption. The event takes place at the SVA Theatre (EDU Stage) on Friday February 26th at 9AM. Some of the brightest minds in marketing and innovation […]

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    In 2013, Emily Lindin did something incredibly brave. She shared her grade-school diary that chronicled her experiences being labeled the school ‘slut’ with the world. Emily hoped it would put a spotlight on an issue young women face all too often: Slut shaming. Her diary, The Unslut Project has over 14 million reads and thousands […]

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    Wattpad launched a new website to provide support, advice, and inspiration for nonprofits who want to engage audiences with unique content related to their charitable initiatives. The Wattpad community is passionate about social change, and cause-based content is already popular on the platform. Nonprofits can take advantage of Wattpad’s global reach to inspire and connect […]

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    While fiction can help us escape into imagined worlds, stories based on fact help us connect and find meaning in the world we live in. Last month, people spent 18 million minutes reading nonfiction stories on Wattpad. Many of these stories were shared by nonprofit organizations like Doctors Without Borders and WE.org, as well as […]

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    Today, the latest installment of the Divergent franchise, Allegiant, hits screens across North America. The bestselling novels and blockbuster films have generated a huge community of fans, many of whom take their love for the series to the next level on Wattpad. The dystopian themes of Divergent have inspired thousands of people across the Wattpad […]

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    Content discovery is a massive challenge for any user-generated content platform. With millions of stories available on Wattpad, our product and engineering teams work tirelessly to ensure the right content is put in front of the right people, and the global community can search and navigate this content with ease. We recently rolled out a […]

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    Today marks a moment that comic book fans around the world have been waiting for: the release of Batman v Superman: Dawn of Justice. Since the first trailer was released in April, people have spent over 165 million minutes reading Batman and Superman-related stories on Wattpad. These titans of fiction are finally set to clash […]

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    On Wattpad, humor is a way to connect with others. After all, sharing a laugh is often the quickest way to relate to someone else. In the last 30 days, people spent over 150 million minutes reading humorous stories on Wattpad. That’s roughly 285 years worth of laughter! As the Internet spreads further into our […]

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    There are people who claim they don’t suffer fools gladly. We think those people are probably lying. April Fools’ Day is a 24-hour window where it’s socially acceptable to test the limits of our own comedic tomfoolery – and shed light on those who spread laughter the rest of the year, too. Since humor is […]

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    To promote the fall release of his first novel, Binge, YouTube Star Tyler Oakley released excerpts of the book on Wattpad, to the surprise and delight of his many fans. To date, people have spent over one million minutes engaged with the excerpts –  which have been read over 720,000 times, and received more than […]

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    The Wattpad community is powered by fans. Every month, over 40 million people use Wattpad to connect over stories about the things they love. Celebrities, popular fandoms, and iconic characters are woven into many of the stories shared on Wattpad. With the MTV Movie Awards approaching, we decided to take a look at our data […]

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    Coca-Cola’s Naughty or Nice campaign on Wattpad is up for a DigiDay Content Marketing  Award in two categories: Best Brand / Influencer Collaboration and Best Use of Native Advertising / Sponsored Content. Through Wattpad’s Brand Stories offering, Coca-Cola’s three-week holiday campaign in December received 2.3 million reads in the US and resulted in more than […]

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    Since the release of the first trailer for the new season of Game of Thrones in December, reading time for Game of Thrones fanfiction almost doubled on Wattpad. In that time, people have spent over 25 million minutes with stories related to the realm of Westeros on Wattpad (there are more than 80,000!). As with […]

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    In the last 30 days, people spent over 140 million minutes reading fantasy stories on Wattpad. That’s the equivalent of watching the entire Game of Thrones HBO series over 47,000 times! With so much GOT engagement on Wattpad, we thought we’d ask our little birds what houses and which characters rank highest on Wattpad. Please […]

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    This Thursday, Queen Elizabeth will celebrate her 90th birthday. Later in the week, the world will commemorate 400 years since the death of the great English bard, William Shakespeare. With these incredible milestones around the corner, we wanted to put a spotlight on the people who use Wattpad from in the United Kingdom (UK). Last […]

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    Today marks Queen Elizabeth’s 90th birthday. To celebrate her reign as the world’s oldest monarch, we looked at one of the most regal categories on Wattpad, Historical Fiction. Historical Fiction captures the essence of specific eras and transports readers back in time. In the last 30 days, people spent over 18 million minutes with the […]

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    This Saturday marks 400 years since the death of the great literary force, William Shakespeare. Though much has changed since the time of the great playwright, Wattpad data shows that one thing has remained the same: People love poetry. On Wattpad, people spent over two million minutes reading poetry in the last 30 days. The […]

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    At Wattpad, we believe that the future of entertainment will be driven by communities of storytellers and backed by powerful data and insights. Today, we are one step closer to this future with the introduction of Wattpad Studios. Operating like a multi-channel network (MCN), Wattpad Studios will partner with the entertainment industry to co-produce Wattpad […]

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