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Going Beyond Text: Multimedia Powers New Storytelling Experience on Wattpad
A couple of months ago, we began to roll out a new multimedia feature. The new feature lets writers use multimedia elements likes GIFs, images, and videos in stories to create graphic novels, travel...
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For the love of stories – Valentine’s Day on Wattpad
Every month, people spend 13 billion minutes on Wattpad and romance is one of our most popular categories. This got us wondering: What kind of stories peak around Valentine’s Day? Are there topics or...
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Wattpad, Top Marketers and Influencers Talk Brand Storytelling at Social...
At Social Media Week New York, Wattpad Head of Global Brand Partnerships, Suzanne Spence, will moderate a panel called Your Brand, Their Story: Exploring The Shift In Content Creation and Consumption....
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The UnSlut Project: How a Private Diary Became a Social Movement
In 2013, Emily Lindin did something incredibly brave. She shared her grade-school diary that chronicled her experiences being labeled the school ‘slut’ with the world. Emily hoped it would put a...
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Wattpad Helps Nonprofits Grow Their Audience
Wattpad launched a new website to provide support, advice, and inspiration for nonprofits who want to engage audiences with unique content related to their charitable initiatives. The Wattpad community...
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Nonfiction Surges on Wattpad, Creates New Opportunities for Nonprofits
While fiction can help us escape into imagined worlds, stories based on fact help us connect and find meaning in the world we live in. Last month, people spent 18 million minutes reading nonfiction...
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Fans of the Divergent series spike engagement on Wattpad
Today, the latest installment of the Divergent franchise, Allegiant, hits screens across North America. The bestselling novels and blockbuster films have generated a huge community of fans, many of...
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Connecting People with the Content That Matters To Them
Content discovery is a massive challenge for any user-generated content platform. With millions of stories available on Wattpad, our product and engineering teams work tirelessly to ensure the right...
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In The Battle For Fans’ Attention, Batman beats Superman
Today marks a moment that comic book fans around the world have been waiting for: the release of Batman v Superman: Dawn of Justice. Since the first trailer was released in April, people have spent...
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LOL and The World Laughs With You
On Wattpad, humor is a way to connect with others. After all, sharing a laugh is often the quickest way to relate to someone else. In the last 30 days, people spent over 150 million minutes reading...
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Comedy Spotlight: Humor writer Andrew Shaffer on how Wattpad helps his comedy...
There are people who claim they don’t suffer fools gladly. We think those people are probably lying. April Fools’ Day is a 24-hour window where it’s socially acceptable to test the limits of our own...
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Why Online Influencers like Tyler Oakley Thrive on Wattpad
To promote the fall release of his first novel, Binge, YouTube Star Tyler Oakley released excerpts of the book on Wattpad, to the surprise and delight of his many fans. To date, people have spent over...
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Wattpad Data Predicts Winners for the 2016 MTV Movie Awards
The Wattpad community is powered by fans. Every month, over 40 million people use Wattpad to connect over stories about the things they love. Celebrities, popular fandoms, and iconic characters are...
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Wattpad and Coca-Cola are up for Two Digiday Content Marketing Awards
Coca-Cola’s Naughty or Nice campaign on Wattpad is up for a DigiDay Content Marketing Award in two categories: Best Brand / Influencer Collaboration and Best Use of Native Advertising / Sponsored...
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Reading Time for Game of Thrones Fanfiction Spikes On Wattpad Prior to April...
Since the release of the first trailer for the new season of Game of Thrones in December, reading time for Game of Thrones fanfiction almost doubled on Wattpad. In that time, people have spent over 25...
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Who Takes the Iron Throne on Wattpad?
In the last 30 days, people spent over 140 million minutes reading fantasy stories on Wattpad. That’s the equivalent of watching the entire Game of Thrones HBO series over 47,000 times! With so much...
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The British Invasion: Wattpad Celebrates the United Kingdom
This Thursday, Queen Elizabeth will celebrate her 90th birthday. Later in the week, the world will commemorate 400 years since the death of the great English bard, William Shakespeare. With these...
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God Save the Queen: People spent 18 million minutes reading about royalty...
Today marks Queen Elizabeth’s 90th birthday. To celebrate her reign as the world’s oldest monarch, we looked at one of the most regal categories on Wattpad, Historical Fiction. Historical Fiction...
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400 Years After William Shakespeare, Poetry is Bigger Than Ever
This Saturday marks 400 years since the death of the great literary force, William Shakespeare. Though much has changed since the time of the great playwright, Wattpad data shows that one thing has...
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Introducing Wattpad Studios – Aron Levitz will lead new division as head of...
At Wattpad, we believe that the future of entertainment will be driven by communities of storytellers and backed by powerful data and insights. Today, we are one step closer to this future with the...
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